Why Tiiga

The challenge

Most people are under-hydrated and under-fibered.

Water handles the thirst. It was never going to handle the gut. Two gaps, sold in two different aisles, and most people end up short on both.

Our approach

Whole fruit does more than an isolate ever could.

Tiiga starts with raw baobab and coconut water rather than lab-spun fiber and mineral salts, because the fruit already carries the fiber, the potassium, and the polyphenols together.

Founder story

It started with a drink from home.

Katy, Jeff, and Harrouna met at the University of Nebraska–Lincoln. One day Harrouna shared a baobab drink from Burkina Faso — the fruit he had grown up with in western Africa, and one neither of the others had ever tasted.

Baobab is strange in the best way: it powders on the tree as it ripens, so the fruit needs no processing to become what goes in the stick. Tiiga grew out of that afternoon — sharing a piece of Harrouna's culture with the world, and supporting the communities in Africa who wild harvest it.

Katy, Jeff, and Harrouna — where it started, at Nebraska

Wild harvested by hand, under the tree it fell from

We make one daily stick that your gut and your cells both get something out of.

2015
First met
Katy, Jeff, and Harrouna meet at the University of Nebraska–Lincoln, and Harrouna shares a baobab drink from Burkina Faso neither of the others had ever tasted.
2018
First prototype
The first stick comes together — raw baobab and coconut water, mixed and remixed until it tasted like something you'd reach for every day.
2020
First production run
Tiiga graduates from small batches to a real production line, with wild-harvested baobab flowing from partner communities in western Africa.
2021
First retailer
Tiiga lands on its first store shelf — the first time someone could pick up a stick without ever having heard the story.
2024
First million sticks
The millionth stick ships — a million servings of baobab, and counting, since that first drink in Lincoln.

Whole fruit, not isolates

Over 75% of every stick is organic baobab fruit and coconut water powder. The fiber is raw and unprocessed — the way the fruit grew it, not spun out in a lab.