Our Story
Hello, I'm Harrouna, co-founder of Tiiga. Our journey at Tiiga is deeply personal.
It's about sharing a piece of my culture, the Baobab fruit, with the world. This incredible fruit, has been a part of my life since childhood, and now, I'm thrilled to bring its benefits to you.
Katy, Jeff & I met while pursuing degrees from the University of Nebraska-Lincoln.
It all started, when I shared a baobab-based beverage from my native country, Burkina Faso, in western Africa.
From there, Tiiga was born:
Mission
Deliver nature’s most powerful gut health solution.
Tiiga is different because baobab is different.Baobab is the only naturally occurring source of fiber in the world that does not have to be processed to be turned into a powder. The powder is the fruit - This occurs NATURALLY as the fruit ripens in its pod and we use this raw powder as our main ingredient.
Sustainability +
Environmental Impact
The harvesting of most ingredients generates a negative impact on the environment and communities that produce it.
However, Baobab trees grow wild, improve the environmental diversity of the regions and provide income opportunities for rural African communities.
We work with Baobab Cooperatives throughout Africa to obtain responsibly harvested Baobab. This represents an increase of 40% in household income to harvesters - 85% of which are women.
When you choose Tiiga, you're supporting a network of hardworking harvesters, most of whom are women, contributing significantly to their families' well-being and environmental sustainability.